Backup Brain
Identity + Stationery Suit
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Independent project (research, ideation, branding)
Indesign, Illustrator, Photoshop
Completed Fall 2021
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The goal for this project is to create the logo and stationery suite for a fictional company. However, this company had to provide a service rather than physical products.
Backup Brain will be unapologetically themselves, allowing their clientele to be just as honest and inclined to listen and learn. Although this company encourages honesty and sympathy, its environment and presence will be bold and brilliant.
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Backup Brain is a life skill education company, which would take form as a mobile application. Allowing users to access the app with assistance with any type of life skill or task they might need, such as changing a tire or how to go about finding health insurance. Although these resources are widely accessible, occasionally they contain too much information. With this company clients will be able to acquire straight forward and simple information to achieve any life skill. The client will also have the opportunity to reach out for one-on-one assistance and coaching if need be.
Inspiration + Sketches
When relating the message and tone to the user, I felt as though this bold yellow-orange as well as the calming blue paired nicely together to portray the two tones of the company. Lastly when relating the design throughout the other aspects of the stationery, I felt that it was necessary to include additional icons to portray the multiple aspects that this service could assist with such as money, health, and home improvements.
When narrowing down the logo for this company, I chose the brain where the two halves fit together like puzzle pieces. I felt this was the best solution for Backup Brain because I wanted the puzzle pieces to pair together like the services would for the users. These two halves together relay that through the use of this service, the user will gain the full knowledge need to complete any task.
Final Design
stationery suit + mockups
